体育学刊
體育學刊
체육학간
JOURNAL OF PHYSICAL EDUCATION
2014年
1期
61-64
,共4页
体育传播学%报纸标题%网球大满贯赛事%网络时代%李娜
體育傳播學%報紙標題%網毬大滿貫賽事%網絡時代%李娜
체육전파학%보지표제%망구대만관새사%망락시대%리나
science of sports communication%news paper headline%tennis grand slam tournaments%network age%LI Na
网络时代体育新闻传播具有时效性强,信息容量广,多媒体综合性、交互性和娱乐化等特性。媒介发展对报纸体育新闻标题提出了新的要求:从追求“可读性”向追求“易读性”和“悦读性”转变,从注重信息传播向注重观点传播转变。报纸在报道李娜近年来在网球四大满贯比赛新闻时,标题用语呈现出8方面的特征:嵌名入题、流行语拟题、口语制题、引语作题、标点为题、化用仿词、活用数词和善用动词。
網絡時代體育新聞傳播具有時效性彊,信息容量廣,多媒體綜閤性、交互性和娛樂化等特性。媒介髮展對報紙體育新聞標題提齣瞭新的要求:從追求“可讀性”嚮追求“易讀性”和“悅讀性”轉變,從註重信息傳播嚮註重觀點傳播轉變。報紙在報道李娜近年來在網毬四大滿貫比賽新聞時,標題用語呈現齣8方麵的特徵:嵌名入題、流行語擬題、口語製題、引語作題、標點為題、化用倣詞、活用數詞和善用動詞。
망락시대체육신문전파구유시효성강,신식용량엄,다매체종합성、교호성화오악화등특성。매개발전대보지체육신문표제제출료신적요구:종추구“가독성”향추구“역독성”화“열독성”전변,종주중신식전파향주중관점전파전변。보지재보도리나근년래재망구사대만관비새신문시,표제용어정현출8방면적특정:감명입제、류행어의제、구어제제、인어작제、표점위제、화용방사、활용수사화선용동사。
In the network era, sports news communication is characterized by highly time sensitive, high informa-tion capacity, multimedia comprehensive, interactive and entertaining. Media development has put forward new re-quirements for sports news headlines on newspapers:transformation from pursuing“readability”to pursuing“legi-bility” and “reading happiness”, and transformation from focusing on information communication to focusing on viewpoint communication. When newspapers reported news about LI Na’s 4 tennis grand slam tournaments in re-cent years, their headline phrasing showed 8 types of characteristics:headlines with a name, headlines with a buzz-word, headlines with a colloquial word, headlines with a quote, headlines with a punctuation, headlines with an imi-tative word, headlines with a flexibly used numeral and headlines with a cleverly used verb.