CAJ | 학술논문

学界对旅游形象的研究焦点多集中于对区域旅游形象的官方策划和实务分析。文艺作品作为区域形象生成的一种基底要素，蕴含的丰富意象为区域旅游形象的隐性构建打下了基础，但鲜见对其相关性的专门研究。影响区域旅游形象生成的文艺作品可分为静态和动态两大类，其影响下的区域旅游形象的生成包括文艺作品突出意象、意象构建区域形象、区域形象生成区域旅游形象三个阶段。通过为区域旅游形象打造下的宣传营销提供素材或实现直接营销，助推受众对区域旅游形象的自我构建，赋予区域地方感，塑造区域旅游原生形象，文艺作品实现了对区域旅游形象的隐性构建。
학계대여유형상적연구초점다집중우대구역여유형상적관방책화화실무분석。문예작품작위구역형상생성적일충기저요소，온함적봉부의상위구역여유형상적은성구건타하료기출，단선견대기상관성적전문연구。영향구역여유형상생성적문예작품가분위정태화동태량대류，기영향하적구역여유형상적생성포괄문예작품돌출의상、의상구건구역형상、구역형상생성구역여유형상삼개계단。통과위구역여유형상타조하적선전영소제공소재혹실현직접영소，조추수음대구역여유형상적자아구건，부여구역지방감，소조구역여유원생형상，문예작품실현료대구역여유형상적은성구건。
The research of tourism identity usually focuses on the official planning and operational a-nalysis of tourism destination identity. A basis element as it is, literary works lay a solid foundation for the tacit construction of tourism destination identity with their abundant images. Nevertheless, few resear-ches touch upon it. Literary works which influence tourism destination identity can be divided into static and dynamic ones. Three phases are contained in the process from literary and artistic works to tourism destination identity. By offering materials for the marketing publicity, direct marketing, provoking the tourists understanding of destination identity, applying sense of place to the destination and creating the original images of destination, literary works construct the tourism destination identity.