CAJ | 학술논문

自颁布“禁酒令”以来，白酒行业遭受沉重打击，高端白酒价格的大幅下滑，中端酒企的盈利空间正被大幅压缩，文章从定价管理及列举部分产品的市场开拓等方面来说明在不利环境下白酒企业仍能开拓适合自身发展的“蓝海”。
자반포“금주령”이래，백주행업조수침중타격，고단백주개격적대폭하활，중단주기적영리공간정피대폭압축，문장종정개관리급열거부분산품적시장개탁등방면래설명재불리배경하백주기업잉능개탁괄합자신발전적“람해”。
Since the promulgation of Prohibition, the liquor industry suffered a heavy blow. The price of high-end liquor has fallen sharply, and the profit margin of middle-end liquor making enterprises is being reduced drastically. In this article, the authors state that liquor enterprises can still explore the Blue Ocean for their own development under adverse condition from the aspects such as price management and listed examples of some product marketing.