长春大学学报（社会科学版）
長春大學學報（社會科學版）
장춘대학학보（사회과학판）
JOURNAL OF CHANGCHUN UNIVERSITY
2014年
1期
13-16
,共4页
纺织服装业%产业升级%OBM%跨国并购
紡織服裝業%產業升級%OBM%跨國併購
방직복장업%산업승급%OBM%과국병구
textile and clothing industry%industrial upgrading%OBM%cross-border mergers and acquisitions
我国纺织服装业国际竞争优势已经受到挑战，转型升级成为纺织服装业发展的必由之路。海外并购是转型升级的一条捷径，能促使企业快速实现自主品牌制造。本文选取了纺织服装业7家上市公司的12宗跨国并购案例进行分析，揭示了我国纺织服装业跨国并购的特征，并从品牌升级、渠道升级、技术升级和功能升级4个角度阐述了产业升级层次。
我國紡織服裝業國際競爭優勢已經受到挑戰，轉型升級成為紡織服裝業髮展的必由之路。海外併購是轉型升級的一條捷徑，能促使企業快速實現自主品牌製造。本文選取瞭紡織服裝業7傢上市公司的12宗跨國併購案例進行分析，揭示瞭我國紡織服裝業跨國併購的特徵，併從品牌升級、渠道升級、技術升級和功能升級4箇角度闡述瞭產業升級層次。
아국방직복장업국제경쟁우세이경수도도전，전형승급성위방직복장업발전적필유지로。해외병구시전형승급적일조첩경，능촉사기업쾌속실현자주품패제조。본문선취료방직복장업7가상시공사적12종과국병구안례진행분석，게시료아국방직복장업과국병구적특정，병종품패승급、거도승급、기술승급화공능승급4개각도천술료산업승급층차。
International competitive advantage of Chinese textile and clothing industry has been challenged, transformation and upgra-ding becomes the only way for the development of this industry, in which overseas mergers and acquisitions is a shortcut and it can pro-mote enterprises to realize their own brand manufacture( OBM) . This paper analyzes twelve cases of transnational mergers implemented by seven listed companies, elaborates the characteristics of cross-border mergers and acquisitions in Chinese textile and clothing indus-try and discusses the industrial upgrading levels from four angles of brand upgrading, channel upgrading, technology upgrading and function upgrading.
