CAJ | 학술논문

以武汉市江岸区、江汉区、硚口区、武昌区和洪山区的20个体育彩票销售点的消费者作为研究对象,通过对其基本情况和消费行为进行分析,总结了目前武汉市体育彩票消费者的消费现状,并提出了相应的对策和建议,以期为体育行政部门拓宽武汉市体育彩票消费市场提供实践的参考。
이무한시강안구、강한구、교구구、무창구화홍산구적20개체육채표소수점적소비자작위연구대상,통과대기기본정황화소비행위진행분석,총결료목전무한시체육채표소비자적소비현상,병제출료상응적대책화건의,이기위체육행정부문탁관무한시체육채표소비시장제공실천적삼고。
The paper takes the consumers of sports lottery as the object of study,which are selected from the 20 sports lottery marketing point of Jiang＇an District,Jianghan District,Qiaokou District,Wuchang district and Hongshan District in Wuhan,and sums up their present situation through analyzing their the basic situation and consuming behavior,and then proposes some corresponding countermeasure and suggestions in order to provide practical reference for Wuhan＇s sports administrative departments on widening the sports lottery consuming market.