CAJ | 학술논문

目的：本文主要探讨通过某医院的旅游医疗战略，将某医院的医疗优势资源与三亚市的旅游优势资源相结合。方法本文首先分析旅游医疗相关概念及近年来国内外旅游医疗发展现状与问题，并结合某医院的实际分析医院开展旅游医疗工作的优劣势，同时综述医院战略及战略分析方法，并分析某医院的外部宏观环境和自身既定的内在条件。然后，依据上述分析，制订某医院开展旅游医疗的战略目标，确定旅游医疗的实施策略。结果某医院在内在条件及核心竞争力等方面的基础条件比较优越，应依靠内部的优势，不断捕捉外部机会，增强竞争实力，将旅游医疗培育成海南岛旅游的新兴支柱项目。某医院旅游医疗的发展战略应当包括：提高医疗水平、人力资源的合理配置、医疗资源的优化配置、持续开发市场、降低医疗成本，为患者提供高质量服务等。结论旅游医疗具有自身的独特性，某医院具有开展旅游医疗的优势，通过实施合理的策略，旅游医疗一定会蓬勃开展。
목적：본문주요탐토통과모의원적여유의료전략，장모의원적의료우세자원여삼아시적여유우세자원상결합。방법본문수선분석여유의료상관개념급근년래국내외여유의료발전현상여문제，병결합모의원적실제분석의원개전여유의료공작적우열세，동시종술의원전략급전략분석방법，병분석모의원적외부굉관배경화자신기정적내재조건。연후，의거상술분석，제정모의원개전여유의료적전략목표，학정여유의료적실시책략。결과모의원재내재조건급핵심경쟁력등방면적기출조건비교우월，응의고내부적우세，불단포착외부궤회，증강경쟁실력，장여유의료배육성해남도여유적신흥지주항목。모의원여유의료적발전전략응당포괄：제고의료수평、인력자원적합리배치、의료자원적우화배치、지속개발시장、강저의료성본，위환자제공고질량복무등。결론여유의료구유자신적독특성，모의원구유개전여유의료적우세，통과실시합리적책략，여유의료일정회봉발개전。
Objective To discuss the medical tourism strategy of certain hospital , so as to integrate the advantages of medical resources with tourism resources .Methods At first, the article analyzed the concept of med-ical tourism, and the present situation and problems domestic and abroad tourism in recent years .It also summa-rized the advantages and disadvantages of tourism medicine of the certain hospital .Then, the hospital strategy and strategic analysis method were reviewed , based on which, the external macro environment and its own established internal conditions of a certain hospital is analyzed .Finally, the author worked out the strategy and the tactics map of the hospital.Result The hospital has advantages in internality and core competitive strength .It may utilize the advantages and capture the opportunity .It would carry out the implementation of medical tourism path as follows:enhancing the staff personal ability; improving the medical technical level; continuous reforming hospital internal process;reasonable allocation of human resources and medical resources; ongoing medical market development;developing cost-effective medical products and leading into the market, to provide the best quality service for pa-tients;improving the utilization rate of equipment and technology and reducing the cost .Conclusion Medical tourism has its own individuality.The hospital has advantages in medical tourism implementation .By reasonable strategy, medical tourism of the hospital would be developed fast .