CAJ | 학술논문

提出一种基于代理的信息传播与控制模型，在对信息分类的基础上，以含有经济刺激的广告信息为例研究信息的传播与控制，构建在线与离线相融合的社会网络结构，并对代理的属性、行为及影响因素进行定义，同时设定信息传播机制，采用模糊逻辑处理方式对认知、说服、决策、传播4个决策步骤进行建模。NetLogo和C++仿真结果表明，影响力大的节点作为初始节点能加快信息的传播速度，且经济刺激和政策系数的不同会产生不同的传播效果。由此，可以通过控制初始节点的选择、经济刺激强度和外部环境等因素实施信息传播的控制。
제출일충기우대리적신식전파여공제모형，재대신식분류적기출상，이함유경제자격적엄고신식위례연구신식적전파여공제，구건재선여리선상융합적사회망락결구，병대대리적속성、행위급영향인소진행정의，동시설정신식전파궤제，채용모호라집처리방식대인지、설복、결책、전파4개결책보취진행건모。NetLogo화C++방진결과표명，영향력대적절점작위초시절점능가쾌신식적전파속도，차경제자격화정책계수적불동회산생불동적전파효과。유차，가이통과공제초시절점적선택、경제자격강도화외부배경등인소실시신식전파적공제。
An agent-based information dissemination and control model is proposed in this paper. Taking advertising information as an example, we define information categories and merge online and offline networks in order to construct a novel social network. Agents ’attributes and behaviors are defined according to influences from both internal and external environments. Fuzzy logic is introduced in agent decision-making in order to model recognition, persuasion, decision, and dissemination of information. Simulations on NetLogo and C++platforms show that more influential initial agents can be chosen to improve the performance and economic incentive. Policy also affects the result. We can control information dissemination by choosing initial agents, economic incentive intensity, and environment control.