CAJ | 학술논문

提出了一套社会网络大数据的分析框架，并分析了其关键和核心技术。介绍了基于该框架的清华社会网络大数据分析系统（THSNAS），从个体、群体、事件和整体四个方面给出了系统分析结果。社会网络大数据的分析框架既能为社会网络大数据的深入分析提供理论依据和指导方法，又能为广告精准投放、个性化信息推荐、社会管理等方面带来重要价值。
제출료일투사회망락대수거적분석광가，병분석료기관건화핵심기술。개소료기우해광가적청화사회망락대수거분석계통（THSNAS），종개체、군체、사건화정체사개방면급출료계통분석결과。사회망락대수거적분석광가기능위사회망락대수거적심입분석제공이론의거화지도방법，우능위엄고정준투방、개성화신식추천、사회관리등방면대래중요개치。
This paper proposes an analytical framework for social networking based on big data, and it elaborates on key techniques. In addition, this paper introduces Tsinghua Social Network Analysis System (THSNAS) based on the above framework and shows results in terms of individual, group, event and holistic analysis. The analytical framework can provide theoretical and practical guidance for social network analysis, and has great value in terms of precision advertising, personalized information recommendation, and social management.