CAJ | 학술논문

在中国，随着时间的推移，在对英文日化品牌翻译方式的选择上，相比之前较流行的意译，音译越来越受到人们的青睐。这与这两种翻译方式的优缺点和这一领域的特殊性都有着密切关系。如品牌本身的特殊性质使音译往往比意译起到更好的宣传效果，文化的差异性使品牌名称翻译时的词义转换受到了制约等。
재중국，수착시간적추이，재대영문일화품패번역방식적선택상，상비지전교류행적의역，음역월래월수도인문적청래。저여저량충번역방식적우결점화저일영역적특수성도유착밀절관계。여품패본신적특수성질사음역왕왕비의역기도경호적선전효과，문화적차이성사품패명칭번역시적사의전환수도료제약등。
As compared to free translation,transliteration has been now more and more frequently used as a way to translate foreign brands in daily chemicals. The choice of translating methods is closely associated with the merits and demerits of translating methods. The particular characteristics of the brands themselves make transliteration achieve better publicity results than free translation. And the diversity of culture could restrict the transformation of lexical meaning in the translation of brands.