CAJ | 학술논문

依据以往研究总结了微博舆情传播的过程性特征，并据此结合传播学5W模式经典理论提出了基于过程视角的微博舆情传播模式构建，将其概括为由传播要素以及要素之间关系组成的具体结构在传播过程中的互动及具体表现。进一步将微博舆情传播模式概括为完整型、次完整型、半完整型和不完整型四种类型，并通过具体案例予以验证。拓展和丰富了当前研究的分析视角并对微博舆情的相关研究提供了基础理论支撑。
의거이왕연구총결료미박여정전파적과정성특정，병거차결합전파학5W모식경전이론제출료기우과정시각적미박여정전파모식구건，장기개괄위유전파요소이급요소지간관계조성적구체결구재전파과정중적호동급구체표현。진일보장미박여정전파모식개괄위완정형、차완정형、반완정형화불완정형사충류형，병통과구체안례여이험증。탁전화봉부료당전연구적분석시각병대미박여정적상관연구제공료기출이론지탱。
Based on previous studies, it summarized process characteristics of microblog public opinion communication. Then, a commu-nication mode of microblog public opinion from the perspective of process was proposed based on the classical theory of 5W Mode in Com-munication: It could be summarized as the interactions between the communication elements and the structure based on relationships be-tween these elements and their factual performance in the communication process;There were four types for microblog public opinion com-munication, including intact, sub-intact, semi-intact and non-intact. Specific cases were then introduced and analyzed to verify the pro-posed mode. The findings in this study will help expand and enrich the current research and provide some basic theoretical supports for re-search of microblog public opinion.