价值工程
價值工程
개치공정
VALUE ENGINEERING
2014年
3期
244-244,245
,共2页
制冷空调专业%营销课程%技能培养%校企合作
製冷空調專業%營銷課程%技能培養%校企閤作
제랭공조전업%영소과정%기능배양%교기합작
refrigeration and air conditioning major%selling courses%skill training%cooperation between school and enterprise
阐述了对工科类专业学生传授营销知识和技能的必要性，针对高职空调专业学生，研究确定了营销类课程的设置和教学内容，并提出了对授课教师的要求，讨论了在毕业实习和企业订单班中培养学生营销技能的优势。
闡述瞭對工科類專業學生傳授營銷知識和技能的必要性，針對高職空調專業學生，研究確定瞭營銷類課程的設置和教學內容，併提齣瞭對授課教師的要求，討論瞭在畢業實習和企業訂單班中培養學生營銷技能的優勢。
천술료대공과류전업학생전수영소지식화기능적필요성，침대고직공조전업학생，연구학정료영소류과정적설치화교학내용，병제출료대수과교사적요구，토론료재필업실습화기업정단반중배양학생영소기능적우세。
The necessity for teaching the knowledge and skills of marketing to engineering majors students is described. For students of refrigeration and air conditioning major in higher vocational colleges, curriculum and teaching content of selling courses is studied and confirmed. And it proposed requirements for instructors. The advantages of marketing skill training for students in graduation practice and order classes is discussed.
