CAJ | 학술논문

通过提出高等院校商务英语专业以女性为主导的群体特征，指出在商务英语专业教学过程中应高度重视性别的取向性和针对性，在选取商务案例及其相关人物素材时，应充分考虑偶像性别认同的趋同性，尽量选材于当今国内外商界成功女性的故事，这不仅符合因材施教、“现身说法”的教学规律，而且偶像作为这个商业化时代青年生活中一个重要的认同对象，对她们未来的职业和生活也将起着潜移默化的励志作用和深远的指引意义。
통과제출고등원교상무영어전업이녀성위주도적군체특정，지출재상무영어전업교학과정중응고도중시성별적취향성화침대성，재선취상무안례급기상관인물소재시，응충분고필우상성별인동적추동성，진량선재우당금국내외상계성공녀성적고사，저불부부합인재시교、“현신설법”적교학규률，이차우상작위저개상업화시대청년생활중일개중요적인동대상，대저문미래적직업화생활야장기착잠이묵화적려지작용화심원적지인의의。
This paper , based on the group characteristics of business English professional dominated by women , points out that teachers should pay great attention to gender orientation and pertinence during the process of business English teaching .Teachers should fully consider the orientation of idol gender identity when selecting business cases and material related with some figures who are successful business women at home and abroad .This practice accords with the teaching law according to their aptitude .At the age of commercialization , idol is regarded as an important object of identity in youth ’ life and will also exerts a motivational effect and profound guiding significance .for their future career .