CAJ | 학술논문

在三网融合的情况下，双向化改造是广电网络发展的重点，但是双向网改需要大量的资金投入，大力开展双向业务还需要更换现有的机顶盒，资金压力在短时间内难以得到缓解，像以前一样单纯依赖收视费已经难以为继，亟需依靠多元化的增值业务以增强盈利能力，为此主要介绍在单向网络环境下开展的VOD增值业务系统。
재삼망융합적정황하，쌍향화개조시엄전망락발전적중점，단시쌍향망개수요대량적자금투입，대력개전쌍향업무환수요경환현유적궤정합，자금압력재단시간내난이득도완해，상이전일양단순의뢰수시비이경난이위계，극수의고다원화적증치업무이증강영리능력，위차주요개소재단향망락배경하개전적VOD증치업무계통。
In the triple play , two-way network transformation is the key to the development of radio and TV network .But the bidirectional transformation need to invest a lot of money , and vigorously carry out two-way business also need to replace the existing set-top boxes , financial pressure is difficult to be sustained in a short time.Like before, only depend on the subscription has been difficult to continue , need to rely on the diversity of value-added services to enhance profitability , this paper mainly introduces the VOD value-added service system to carry out the one-way network environment .