中国人造板
中國人造闆
중국인조판
CHINA WOOD-BASED PANELS
2013年
11期
1-5
,共5页
洪彬%吕斌%唐召群%王瑞
洪彬%呂斌%唐召群%王瑞
홍빈%려빈%당소군%왕서
木地板行业%市场需求%营销渠道%消费特征
木地闆行業%市場需求%營銷渠道%消費特徵
목지판행업%시장수구%영소거도%소비특정
wood flooring industry%market demand%marketing channels%consumption characteristics
简要介绍我国木地板市场现状，分析其国内外的市场需求；根据对国内200余家木地板生产企业的调研数据，对我国木地板行业的营销渠道、消费区域、消费特征、影响消费的主要因素进行分析，以期为木地板生产企业研究市场提供参考。
簡要介紹我國木地闆市場現狀，分析其國內外的市場需求；根據對國內200餘傢木地闆生產企業的調研數據，對我國木地闆行業的營銷渠道、消費區域、消費特徵、影響消費的主要因素進行分析，以期為木地闆生產企業研究市場提供參攷。
간요개소아국목지판시장현상，분석기국내외적시장수구；근거대국내200여가목지판생산기업적조연수거，대아국목지판행업적영소거도、소비구역、소비특정、영향소비적주요인소진행분석，이기위목지판생산기업연구시장제공삼고。
The article reviewed the status quo of the wood flooring market in China and analyzed its demand from domestic and international consumers. Based on the investigation of over two hundreds of Chinese wood flooring enterprises, information and perspectives regarding marketing channels, consumption area, consumption characteristics, and many other aspects of the flooring industry were obtained. These results provided references for the wood flooring manufacturing enterprises in their market research initiatives.
