软件工程师
軟件工程師
연건공정사
SOFTWARE ENGINEER
2013年
11期
14-15
,共2页
三网融合%竞争竞合%媒体融合
三網融閤%競爭競閤%媒體融閤
삼망융합%경쟁경합%매체융합
triple play%competing competition%media convergence
本文通过论述三网融合的发展趋势及三网融合发展过程中给媒体生态环境带来的变化，分析了三网融合背景下新媒体和传统媒体之间的竞争与合作关系，由此论证融合发展将是新媒体与传统媒体在三网融合的市场大环境下谋求自身发展的必然选择，最后结合三网融合带来的技术、市场、用户的融合，分析指出媒体融合发展给广告市场带来的变革。
本文通過論述三網融閤的髮展趨勢及三網融閤髮展過程中給媒體生態環境帶來的變化，分析瞭三網融閤揹景下新媒體和傳統媒體之間的競爭與閤作關繫，由此論證融閤髮展將是新媒體與傳統媒體在三網融閤的市場大環境下謀求自身髮展的必然選擇，最後結閤三網融閤帶來的技術、市場、用戶的融閤，分析指齣媒體融閤髮展給廣告市場帶來的變革。
본문통과논술삼망융합적발전추세급삼망융합발전과정중급매체생태배경대래적변화，분석료삼망융합배경하신매체화전통매체지간적경쟁여합작관계，유차론증융합발전장시신매체여전통매체재삼망융합적시장대배경하모구자신발전적필연선택，최후결합삼망융합대래적기술、시장、용호적융합，분석지출매체융합발전급엄고시장대래적변혁。
This paper discusses the development trend of network convergence and triple play development process to ecological changes brought about by the media analyzed context of triple play of new media and traditional media relationship between competition and cooperation, which demonstrate convergence will be the new media and traditional media in the triple play market environment to pursue their own development of the inevitable choice.Finally bring triple play technology, market,user integration,analysts pointed out that the development of media convergence brings to the advertising market change.
