CAJ | 학술논문

社会主义核心价值观建设在网络世界遭遇三大挑战：一是微文化与主流意识形态相分离；二是网络意识形态虚幻化现象突出；三是网络意识形态领导权的争夺问题。应对这些挑战，既要科学把握当下中国独特的微文化生态现状和特征，又要解决好话语权建设中的“软”“硬”关系，信息传播中的“具象”“抽象”关系，网络管理的“自律”“他律”关系。在网上意识形态斗争中，巩固红色地带，挤压黑色地带，转化灰色地带，让互联网这个“最大变量”释放最大正能量。
사회주의핵심개치관건설재망락세계조우삼대도전：일시미문화여주류의식형태상분리；이시망락의식형태허환화현상돌출；삼시망락의식형태령도권적쟁탈문제。응대저사도전，기요과학파악당하중국독특적미문화생태현상화특정，우요해결호화어권건설중적“연”“경”관계，신식전파중적“구상”“추상”관계，망락관리적“자률”“타률”관계。재망상의식형태두쟁중，공고홍색지대，제압흑색지대，전화회색지대，양호련망저개“최대변량”석방최대정능량。
Tthe socialist core values have met the following three challenges in the cyber world:The first is the separation of micro culture and mainstream ideology;the second is the prominent characteristic of illuso-ry cyber ideology;the third is the fight for leadership in cyber ideology.To meet the challenges,not only scientifically grasp the peculiar situation and characteristics of micro cultural ecology,but solving“soft”and“hard”relationship in discourse construction,“specific”and “abstract”relationship in information spread,“self discipline”and “other discipline”in online management.In cyber ideology,the red zone should be strengthened,the black zone should be squeezed,and the grey zone should be transformed,so that the net-work,the“biggest variable”can release maximum positive energy.