CAJ | 학술논문

在对苏北5市农村家庭深入调查的基础上,运用Logit模型对农村居民体育消费意愿的影响因素进行计量分析,认为家庭人均生活支出、家庭人均收入、家庭人数、家庭教育开支、个体年龄、性别、个人消费经历、个人当前的收入水平对农民体育消费意愿有显著的影响。
재대소북5시농촌가정심입조사적기출상,운용Logit모형대농촌거민체육소비의원적영향인소진행계량분석,인위가정인균생활지출、가정인균수입、가정인수、가정교육개지、개체년령、성별、개인소비경력、개인당전적수입수평대농민체육소비의원유현저적영향。
On the basis of the in-depth survey of countryside families in five cities of Northern Jiangsu Province,applying the Logit pattern to analyse the influencing factors of countryside resident sports consumption intention,the paper indicates that they have significant influences in countryside resident sports consumption intention is greatly influenced by per capita living expense,per capita income,the number of family members,family education expenditure,individual age,gender,personal consumption experience and individual current income level.