CAJ | 학술논문

分析了国内健身器材的出口现状、产业特点以及健身器材出口存在的风险,并提出以下三点建议：第一,新型的健身器材在舒适度、安全性、环保和产品设计方面还需提高。第二,健身器材在出口要注意一系列风险因素的防范,避免在经济不景气的市场中失去健身器材销售的优势。第三,中国品牌在国际上的知名度还有待提升。从长远来看,中国厂商要在国际市场上占据一定的地位,品牌推广必不可少。
분석료국내건신기재적출구현상、산업특점이급건신기재출구존재적풍험,병제출이하삼점건의：제일,신형적건신기재재서괄도、안전성、배보화산품설계방면환수제고。제이,건신기재재출구요주의일계렬풍험인소적방범,피면재경제불경기적시장중실거건신기재소수적우세。제삼,중국품패재국제상적지명도환유대제승。종장원래간,중국엄상요재국제시장상점거일정적지위,품패추엄필불가소。
This research analyzes present export situation of domestic fitness equipment,characteristics of domestic fitness equipment industry and risks existing in domestic fitness equipment export.The paper puts forward the following three suggestions.First,comfortable level,safety performance,pro-environment and design of new-type fitness equipment need to be improved.Second,it should be paid attention to keep away the risk factors during fitness equipment export and avoid loosing sales advantage in the recession market.Last,popularity of Chinese brands in the international market is still need to be improved.In the long term,if Chinese manufacturers want to occupy a position in the international market,brand promotion is essential.