CAJ | 학술논문

本文通过对区域旅游电子商务研究，分析了国内区域旅游电子商务现状，探讨了区域旅游电子商务的创新模式，提出了实施区域旅游电子商务的具体措施，力争为区域旅游业信息化升级、区域旅游电子商务发展提供理论和实践参考依据，提升区域旅游品牌建设、提高旅游产业水平和旅游企业竞争力．
본문통과대구역여유전자상무연구，분석료국내구역여유전자상무현상，탐토료구역여유전자상무적창신모식，제출료실시구역여유전자상무적구체조시，력쟁위구역여유업신식화승급、구역여유전자상무발전제공이론화실천삼고의거，제승구역여유품패건설、제고여유산업수평화여유기업경쟁력．
By researching the application of e - commerce in regional tourism, this2 article analyses the present situation of the domestic regional tourism e - commerce, explores the model innovation of the regional tourism e- commerce, introduces the concrete measures of carrying out regional tourism e -commerce, and tries to provide guiding theory and practical basis for the promotion of informatization and the application of E - commerce in regional tourism. Then we can improve the level of the tourism industry and the competitive- ness of tourism enterprises as well as enhance the regional tourism brand - building.