CAJ | 학술논문

目前我国化妆品的广告宣传时有制造噱头,夸大其词,致使消费者对化妆品产生不信任。一些对化妆品安全、功效的误解和不科学的简易检验方法应运而生,这极大影响了化妆品行业的健康发展。通过对消费者调查及网上搜索,收集了常见的问题,将其归类,并针对各个常见的错误逐个进行分析,还原化妆品的真相。
목전아국화장품적엄고선전시유제조갹두,과대기사,치사소비자대화장품산생불신임。일사대화장품안전、공효적오해화불과학적간역검험방법응운이생,저겁대영향료화장품행업적건강발전。통과대소비자조사급망상수색,수집료상견적문제,장기귀류,병침대각개상견적착오축개진행분석,환원화장품적진상。
At present, the propagated exaggeration in cosmetic advertisement in our country makes people begin to distrust cosmetics, However, people can't do without cosmetics. Therefore, theie are so many false points of view about safety and function of cosmetics; and simple, but incorrect, test methods and evaluation means of cosmetics emerged as the times require, which brought enormous negative impact on the healthy development of cosmetics industry. Based on the surveys of consumers and online search, the author collected and classified some frequently questions, then analyzed the misapprehension one by one in order to uncovered the truthof cosmetics.