日用化学品科学
日用化學品科學
일용화학품과학
DETERGENT & COSMETICS
2012年
10期
42-47
,共6页
化妆品%男性%市场
化妝品%男性%市場
화장품%남성%시장
cosmetic%male%market
从不同皮肤部位及不同年龄阶段论述了男性与女性皮肤的差异及特点,通过分析不同类型的男性皮肤进而有针对性地进行护理。论述了中国男士化妆品消费者的生理、心理与行为特征,根据近年来中国男性化妆品市场发生的变化,分析其存在的问题及其原因。
從不同皮膚部位及不同年齡階段論述瞭男性與女性皮膚的差異及特點,通過分析不同類型的男性皮膚進而有針對性地進行護理。論述瞭中國男士化妝品消費者的生理、心理與行為特徵,根據近年來中國男性化妝品市場髮生的變化,分析其存在的問題及其原因。
종불동피부부위급불동년령계단논술료남성여녀성피부적차이급특점,통과분석불동류형적남성피부진이유침대성지진행호리。논술료중국남사화장품소비자적생리、심리여행위특정,근거근년래중국남성화장품시장발생적변화,분석기존재적문제급기원인。
This paper discussed the characteristics and differences between male and female skin of different parts in different ages. Based on the analysis of different types of male skin, feature targeted skin care for male was suggested. The physical, psychological and behavioral characteristics of Chinese male cosmetic consumers were investigated. According to the recent changes of the male cosmetic market in China, the author explored current problems and analyzed the reasons for their existence.