构建馆员与读者“亲情式”关系的实践探索
구건관원여독자“친정식”관계적실천탐색
Practical Exploration of Building the "Family Style" Relation between Librarians and Readers
  • 万方数据
    农业图书情报学刊 농업도서정보학간
    JOURNAL OF LIBRARY AND INFORMATION SCIENCES IN AGRICUTURE
    2012年 10期 125-127 ,共3页

    王青%张元洪%刘雅华%郑蕾

    왕청%장원홍%류아화%정뢰

    馆员%读者%“亲情式”关系 館員%讀者%“親情式”關繫
    관원%독자%“친정식”관계
    librarians%readers%"family style" relations
    引用营销管理学中的心理契约理论,论述构建馆员与读者＂亲情式＂关系的主要条件和带来的关系中的新变化。
    인용영소관이학중적심리계약이론,논술구건관원여독자＂친정식＂관계적주요조건화대래적관계중적신변화。
    Referring to the psychological contract theory of marketing management,the paper presents the main conditions of building the "family style" relations between librarians and readers,and the resulting new changes.
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