CAJ | 학술논문

本文利用CNKI跨库检索,对2000年至2011年图书馆营销研究的论文,从年代、期刊、著者、主题等方面进行统计分析,以研究国内图书馆营销的现状,总结国内图书馆营销研究的发展脉络和近年来研究的热点问题,指出目前国内图书馆营销研究存在的不足。
본문이용CNKI과고검색,대2000년지2011년도서관영소연구적논문,종년대、기간、저자、주제등방면진행통계분석,이연구국내도서관영소적현상,총결국내도서관영소연구적발전맥락화근년래연구적열점문제,지출목전국내도서관영소연구존재적불족。
Based on the data of papers about library marketing research in 2000—2011 provided by CNKI,This article analyzes them from age,journal,author,subject,and several other aspects by using Statistical method in order to study the status of library marketing,the development of it and the hot issue about it in recent years,then points out deficiencies in library marketing research in China.