CAJ | 학술논문

实施文化品牌战略业已成为国家层面、各级政府层面必须面对的问题，打造以凤阳花鼓为精品文化旅游品牌的策略符合时下社会发展的大趋势。构建和发展文化旅游品牌不仅仅可以产生巨大的社会经济效益，更有利于风阳花鼓作为非物质文化遗产这一优秀传统文化本身在现今的传承保护和发展。
실시문화품패전략업이성위국가층면、각급정부층면필수면대적문제，타조이봉양화고위정품문화여유품패적책략부합시하사회발전적대추세。구건화발전문화여유품패불부부가이산생거대적사회경제효익，경유리우풍양화고작위비물질문화유산저일우수전통문화본신재현금적전승보호화발전。
Implementation of cultural brand strategy has become a problem facing governments at all levels. In building Fengyang's cultural tourism brand, we should stress a strategy in line with the current social development trend. Constntction and development of cultural tourism brand can not only produce great social and economic benefits but also have more advantages in promoting protection and development of Fengyang flower drum as intangible cultural heritage of this excellent traditional culture.