吉林师范大学学报：自然科学版
吉林師範大學學報：自然科學版
길림사범대학학보：자연과학판
Jilin Normal University Journal:Natural Science Edition
2012年
3期
104-107
,共4页
网络营销%国有饭店%分级层面诊断%瓶颈%对策
網絡營銷%國有飯店%分級層麵診斷%瓶頸%對策
망락영소%국유반점%분급층면진단%병경%대책
Network marketing%state-owned hotels%diagnostic model of state-owned hotels%bottlenecks%counter-measures
在电子商务日益普及的今天，网络营销已经成为各大小企业不可忽视的关键竞争领域；而一向被冠于体制繁琐、行动不灵便的国有企业在讲求速度与创新的网络营销领域中究竟存在哪些瓶颈，而这些瓶颈又该如何突破？本文通过构建企业分级层面诊断模型，分别从体制、企业理念、管理制度、技术等四个层面对国有饭店网络营销领域的瓶颈进行全面而系统的诊断，并提出相应层面的对策．
在電子商務日益普及的今天，網絡營銷已經成為各大小企業不可忽視的關鍵競爭領域；而一嚮被冠于體製繁瑣、行動不靈便的國有企業在講求速度與創新的網絡營銷領域中究竟存在哪些瓶頸，而這些瓶頸又該如何突破？本文通過構建企業分級層麵診斷模型，分彆從體製、企業理唸、管理製度、技術等四箇層麵對國有飯店網絡營銷領域的瓶頸進行全麵而繫統的診斷，併提齣相應層麵的對策．
재전자상무일익보급적금천，망락영소이경성위각대소기업불가홀시적관건경쟁영역；이일향피관우체제번쇄、행동불령편적국유기업재강구속도여창신적망락영소영역중구경존재나사병경，이저사병경우해여하돌파？본문통과구건기업분급층면진단모형，분별종체제、기업이념、관리제도、기술등사개층면대국유반점망락영소영역적병경진행전면이계통적진단，병제출상응층면적대책．
Network marketing has become a key competitive market for all kinds of companies in this e-commerce era. State-owned enterprises have always been recognized as inflexible and slow, then how can these state-owned hotels survive in the area of network marketing Where are the bottlenecks? How to break through these bottle- necks By constructing a diagnostic model of state-owned hotels which concludes 4 aspects including enterprise system,corporate value, management system and technology, this paper gives a comprehensive and systematic diagnosis to these questions.
