北京化工大学学报：社会科学版
北京化工大學學報：社會科學版
북경화공대학학보：사회과학판
Journal of Beijing University of Chemical Technology:Social Sciences Edition
2012年
3期
43-48
,共6页
顾客感知价值%中学教育培训机构%影响%口碑
顧客感知價值%中學教育培訓機構%影響%口碑
고객감지개치%중학교육배훈궤구%영향%구비
customer's perceived value%educational training institution of secondary school%influence%public praise
本文以顾客感知价值理论、口碑理论为依据,依据顾客感知价值对中学教育培训机构选择的影响模型,提出了6个假设,通过调查问卷的方法,运用spss17软件对收集的数据加以分析,对提出的假设加以验证,得出顾客感知价值对中学教育培训机构选择的影响呈正向相关关系。
本文以顧客感知價值理論、口碑理論為依據,依據顧客感知價值對中學教育培訓機構選擇的影響模型,提齣瞭6箇假設,通過調查問捲的方法,運用spss17軟件對收集的數據加以分析,對提齣的假設加以驗證,得齣顧客感知價值對中學教育培訓機構選擇的影響呈正嚮相關關繫。
본문이고객감지개치이론、구비이론위의거,의거고객감지개치대중학교육배훈궤구선택적영향모형,제출료6개가설,통과조사문권적방법,운용spss17연건대수집적수거가이분석,대제출적가설가이험증,득출고객감지개치대중학교육배훈궤구선택적영향정정향상관관계。
Based on the theories of customer's perceived value and public praise,the thesis establishes a model of the influences that the customer's perceived value has on choosing educational training institution of secondary school.By using the questionnaires,the thesis that makes use of the SPSS 17 to analyze the data,proves the hypotheses and draws the conclusion that the customer's perceived value has the positive influence on how to choose educational training institution of secondary school.
