邵阳学院学报:社会科学版
邵暘學院學報:社會科學版
소양학원학보:사회과학판
Journal of Shaoyang University:Social Science
2012年
4期
78-81
,共4页
旅行社%会展旅游%角色结构演化
旅行社%會展旅遊%角色結構縯化
여행사%회전여유%각색결구연화
travel agency%MICE tourism%roles structure evolution
会展业有着巨大的生机和发展潜力,是二十一世纪的朝阳产业,会展旅游被誉为"旅游皇冠上的宝石"和城市及区域经济发展的"助推器"。为此,文章以旅行社为例,着重分析会展旅游产业链中旅行社企业角色结构的演化及其发展策略。
會展業有著巨大的生機和髮展潛力,是二十一世紀的朝暘產業,會展旅遊被譽為"旅遊皇冠上的寶石"和城市及區域經濟髮展的"助推器"。為此,文章以旅行社為例,著重分析會展旅遊產業鏈中旅行社企業角色結構的縯化及其髮展策略。
회전업유착거대적생궤화발전잠력,시이십일세기적조양산업,회전여유피예위"여유황관상적보석"화성시급구역경제발전적"조추기"。위차,문장이여행사위례,착중분석회전여유산업련중여행사기업각색결구적연화급기발전책략。
MICE( Meeting, Incentives, Conventions, Exhibitions) is a vital sun - rising industry in the 21 st century with golden prospect. It is honored as "the gem on the tourism crown" and "the promoter" of the economic development in urban and regional areas. Taking travel agency as an example, the article intends to analysis the role structure evolution and the development strategies of tourism industry chain of travel agency enterprise.