滨州学院学报
濱州學院學報
빈주학원학보
JOURNAL OF BINZHOU UNIVERSITY
2012年
4期
6-9
,共4页
《孙子兵法》%企业管理文化%转型
《孫子兵法》%企業管理文化%轉型
《손자병법》%기업관리문화%전형
The Art of War%enterprise management culture%transformation
随着经济全球化的不断深入以及我国经济与世界经济的日益融合,我国企业面临着更加激烈而残酷的市场竞争,迫切需要从企业管理文化方面进行“破题”实施转型,以适应全方位、多层次的挑战。《孙子兵法》以其博大精深的内涵和思维方法,对于实现我国企业管理文化由资产型向知识型、运行型向创新型、静态型向动态型、生意型向事业型转变提供了重要借鉴和指导。
隨著經濟全毬化的不斷深入以及我國經濟與世界經濟的日益融閤,我國企業麵臨著更加激烈而殘酷的市場競爭,迫切需要從企業管理文化方麵進行“破題”實施轉型,以適應全方位、多層次的挑戰。《孫子兵法》以其博大精深的內涵和思維方法,對于實現我國企業管理文化由資產型嚮知識型、運行型嚮創新型、靜態型嚮動態型、生意型嚮事業型轉變提供瞭重要藉鑒和指導。
수착경제전구화적불단심입이급아국경제여세계경제적일익융합,아국기업면림착경가격렬이잔혹적시장경쟁,박절수요종기업관리문화방면진행“파제”실시전형,이괄응전방위、다층차적도전。《손자병법》이기박대정심적내함화사유방법,대우실현아국기업관리문화유자산형향지식형、운행형향창신형、정태형향동태형、생의형향사업형전변제공료중요차감화지도。
With the economic globalization going deeper and increasing intergratation of Chinese economy and world economy, Chinese enterprises are faced with more intense and cruel market competition. Therefore, it is urgent that the transformation be carried out from the aspect of enterprise management culture so that Chinese enterprises can adapt to the omni-directional and multilayered challenges. With profound connotation and ways of thinking, The Art of War has provided important reference and guidance for the transformation of Chinese enterprise management culture from asset type to knowledge type,operation type to innovation type, static type to dynamic type and from business type to cause type.