CAJ | 학술논문

在现代商品彼此缺少个性特点、同质化现象日趋严重的今天,包装设计已经成为商品流通中在同质化现象大环境里脱颖而出的重要手段,同时包装设计可以提升商品的品牌效应,品牌形象理念能造就成功的包装设计,美观的包装设计又是产品推广的催化剂.本文通过对鞍山土特产＂千山王＂南果梨所做的包装设计实例,抓住南果梨的核心识别元素,进而提升了＂千山王＂品牌知名度和美誉度,塑造出有价值的产品包装,通过向社会提供质量上乘、性能优良、造型美观的产品包装设计和优质的服务来塑造良好的南果梨品牌形象,提升了土特产南果梨的市场竞争力,为通过用包装设计来促进地方品牌崛起找出了重要的理论根据.
재현대상품피차결소개성특점、동질화현상일추엄중적금천,포장설계이경성위상품류통중재동질화현상대배경리탈영이출적중요수단,동시포장설계가이제승상품적품패효응,품패형상이념능조취성공적포장설계,미관적포장설계우시산품추엄적최화제.본문통과대안산토특산＂천산왕＂남과리소주적포장설계실례,조주남과리적핵심식별원소,진이제승료＂천산왕＂품패지명도화미예도,소조출유개치적산품포장,통과향사회제공질량상승、성능우량、조형미관적산품포장설계화우질적복무래소조량호적남과리품패형상,제승료토특산남과리적시장경쟁력,위통과용포장설계래촉진지방품패굴기조출료중요적이론근거.
Unique characters are lacked in goods today.Package design is becoming an important part in selling and buying goods since package may improve the brand effect of the goods,and brand image can produce a successful package and meanwhile,attractive package is a catalyst for the goods.This paper discusses the core identification element of Nanguo pear through its package design which promotes its reputation.A successful package designs set up a good Nanguo pear image,promotes its market competition and provide theoretical basis for local brands through package.