CAJ | 학술논문

以行为科学为视角，通过对秦岭南麓的陕南和北麓的关中地区旅游人群行为特征的实证分析，得出：旅游者参加体育旅游的动机是娱乐休闲、增强体质和调节精神等。目前游客对体育旅游的认知度还处于一个比较低的水平；参加体育旅游的频次低；体育旅游项目内容和价格高低是影响游客参与体育旅游的主要因素。认为体育旅游产品开发应该以游客的需求为主体，形成体育与旅游对接的长效机制，深度开发一些多元的、价格低廉、质量高、服务好的、以体验参与性为主的体育旅游产品，形成以行为为导向的体育旅游产品体系。
이행위과학위시각，통과대진령남록적협남화북록적관중지구여유인군행위특정적실증분석，득출：여유자삼가체육여유적동궤시오악휴한、증강체질화조절정신등。목전유객대체육여유적인지도환처우일개비교저적수평；삼가체육여유적빈차저；체육여유항목내용화개격고저시영향유객삼여체육여유적주요인소。인위체육여유산품개발응해이유객적수구위주체，형성체육여여유대접적장효궤제，심도개발일사다원적、개격저렴、질량고、복무호적、이체험삼여성위주적체육여유산품，형성이행위위도향적체육여유산품체계。
From the perspective of behaviourism science, an empirical analysis is carried out about the characteristics of tourists behaviour in the south region and the north region of QinLing Mountains Shannan and Guangzhong. Then it is concluded that the motivation of tourists for taking part in sport tourism is to get amusement and leisure, strengthen their physiques, and adjust their spirits. However, the acquisition of tourists for sport tourism is still at the low level, with low frequency of participation in sport tourism. In fact, the items content of sport tourism and the price of them are the main factors influencing the tourists' participation in sport tourism. Therefore, it is thought that development of sport tourism products should center around the demands of tourists,form the long - term mechanism of sport and tourism connection, and deeply develop some sport tourism products, which are multiple in type, low in price, excellent in quality, good in service and full of participating experiences, and thus establish the sport tourism product system with the guidance of visitor's behaviours.