西安建筑科技大学学报：社会科学版
西安建築科技大學學報：社會科學版
서안건축과기대학학보：사회과학판
Journal of Xi'an University of Architecture & Technology(Social Science Edition)
2012年
5期
67-71
,共5页
拟象象似性%广告语言%修辞
擬象象似性%廣告語言%脩辭
의상상사성%엄고어언%수사
diagrammatic iconicity%advertising language%rhetoric
讨论拟象象似性在广告语言中的修辞效果，即数量象似、顺序象似、距离象似与标记象似在广告语言中的表达效果。这丰富了修辞学的研究，也为语言象似性与广告语言交际功能的结合作出了新的尝试。
討論擬象象似性在廣告語言中的脩辭效果，即數量象似、順序象似、距離象似與標記象似在廣告語言中的錶達效果。這豐富瞭脩辭學的研究，也為語言象似性與廣告語言交際功能的結閤作齣瞭新的嘗試。
토론의상상사성재엄고어언중적수사효과，즉수량상사、순서상사、거리상사여표기상사재엄고어언중적표체효과。저봉부료수사학적연구，야위어언상사성여엄고어언교제공능적결합작출료신적상시。
This study deals primarily with the rhetorical effects of diagrammatic iconicity in advertising language. The investigation focuses on four aspects: quantity iconicity, sequential iconicity, distance iconicity and marked iconicity, and their respective rhetorical effects. The purpose of the study is to enrich the rhetorical studies, and manage to apply the theory of iconicity to the study of communica tive function of advertising language as well.
