CAJ | 학술논문

伴随网络和通讯技术的快速发展，网络经济方兴未艾，网络营销逐渐进入人们的视野，并推动了农产品网络营销的发展。福建省三明市以其得天独犀的自然条件，农产品产业发展态势良好，但受限于传统的营销模式，未能走出一条农业产业化新路子。三明市必须适应市场变化。及时转变传统营销模式，大力推进农产品网络营销，并从加快农村信息化建设、建立农产品标准化体系、完善农产品物流系统和提升务农人员的整体素质等方面推进农产品网络营销。
반수망락화통신기술적쾌속발전，망락경제방흥미애，망락영소축점진입인문적시야，병추동료농산품망락영소적발전。복건성삼명시이기득천독서적자연조건，농산품산업발전태세량호，단수한우전통적영소모식，미능주출일조농업산업화신로자。삼명시필수괄응시장변화。급시전변전통영소모식，대력추진농산품망락영소，병종가쾌농촌신식화건설、건립농산품표준화체계、완선농산품물류계통화제승무농인원적정체소질등방면추진농산품망락영소。
Accompanied by the rapid development of network and communication technologies, network economy is in the ascendant, and network marketing is also gradually enter people's vision, which are promoting the development of the network marketing of agricultural products. The developing status of agricultural industry in Sanming city of Fujian province is favorable because of its unique natural conditions. However, it is limited by the traditional marketing model and has not founded a new way of agricultural industrialization. Sanming must adapt to market changes, timely change the traditional marketing mode, push forward the network marketing of agricultural products vigorously. In order to promote the network marketing of agricultural products, Sanming must speed up the rural informatization construction, build the agricultural product standardization system, perfect the agricultural products logistics system and improve farm workers' overall quality and so on.