CAJ | 학술논문

广州文化创意产业发展己初具规模，产业集中度也在不断提高，民营创意企业不断发展壮大，多种所有制度共同发展格局基本形成。通过建立城市创意产业竞争力指标体系，对广州、上海、深圳三个城市的文化创意产业竞争力横向比较，发现广州创意产业发展中还存在生产效率和创新能力较差、现有资源未得到最有效的利用等不足。以迈克尔·波特的竞争力“钻石”模型为分析工具，提出要通过强化政府调控，优化文化创意产业各生产要素，刺激文化市场需求，构建文化创意产业集群等措施来提高广州文化创意产业的竞争力。
엄주문화창의산업발전기초구규모，산업집중도야재불단제고，민영창의기업불단발전장대，다충소유제도공동발전격국기본형성。통과건립성시창의산업경쟁력지표체계，대엄주、상해、심수삼개성시적문화창의산업경쟁력횡향비교，발현엄주창의산업발전중환존재생산효솔화창신능력교차、현유자원미득도최유효적이용등불족。이매극이·파특적경쟁력“찬석”모형위분석공구，제출요통과강화정부조공，우화문화창의산업각생산요소，자격문화시장수구，구건문화창의산업집군등조시래제고엄주문화창의산업적경쟁력。
By establishing index system, this paper compares the competitiveness of the cultural and cre- ative industries of Guangzhou, Shanghai, and Shenzhen. During the development of Guangzhou creative indus- tries, there are still some deficiencies, such as productivity and innovation capacity is poor, the existing re- sources are not utlilized effectively. Using Michael Porter's competitiveness "diamond model" as analysis tool, the paper proposes to strengthen government regulation and control, optimize the production elements of the cultural and creative industries to stimulate the cultural market demand, and build industries cluster to improve the competitiveness of the cultural and creative industries in Guangzhou.