CAJ | 학술논문

RMP（昂谱）分析理论是吴必虎先生提出的关于旅游产品开发的系统理论。该理论是以旅游产品为中心，进行R性分析（resourse analysis）和M性分析（market analysis），并以此为基础进行P性分析（product analysis），最终提出旅游产品为中心的规划框架。随着历史文化名村镇的普遍开发，古镇雷同现象日益严重，如何突出古村镇的个性地域特征，形成主题化特色古村镇，成为限制古村镇旅游发展的瓶颈。主题化RMIP策划模式是RMP（昂谱）分析理论的延续和发展。在旅游产品或旅游项目的开发研究中，主题是定位的关键，资源是产品开发的基础，市场是产品开发的导向，形象是产品开发的灵魂。运用主题化RMIP分析理论的核心理念，能够对浦市古镇开发起到一定的理论指导作用。
RMP（앙보）분석이론시오필호선생제출적관우여유산품개발적계통이론。해이론시이여유산품위중심，진행R성분석（resourse analysis）화M성분석（market analysis），병이차위기출진행P성분석（product analysis），최종제출여유산품위중심적규화광가。수착역사문화명촌진적보편개발，고진뢰동현상일익엄중，여하돌출고촌진적개성지역특정，형성주제화특색고촌진，성위한제고촌진여유발전적병경。주제화RMIP책화모식시RMP（앙보）분석이론적연속화발전。재여유산품혹여유항목적개발연구중，주제시정위적관건，자원시산품개발적기출，시장시산품개발적도향，형상시산품개발적령혼。운용주제화RMIP분석이론적핵심이념，능구대포시고진개발기도일정적이론지도작용。
The theory of RMP was putted forward by Mr. Wu Bihu on tourism product development. The theory is based on tourism products which though R - analysis ( resource analysis) and M analysis ( market analysis), and as a basis for P analysis (product analysis) to proposed planning framework for the tourism products. With the widespread development of historical and cultural towns and villages, the similarity of the ancient became in- creasingly serious, how to prominent the personality of ancient towns and villages in the geographical characteris- tics and formed the theme of the features is becoming the bottleneck limiting. The themed RMIP planning model is the continuation and development of the RMP theory. The theme is the key to positioning, resources are the basis of product development, market oriented product development and image is the soul in the tourism projects. Using the the core concept of the themed RMIP planning model can play a guiding role to Pushi ancient town.