CAJ | 학술논문

传统文化与现代广告有着密切的关系，传统文化为现代广告提供了智力支持和精神动力，现代广告为传统文化注入了新鲜血液，并推动传统文化的发展。传统文化对现代广告有着重要的影响，传统习俗、传统文学艺术、传统价值观念与现代广告都有着不解之缘。现代广告离不开传统文化，正是传统文化的深厚内涵，使得现代广告事业发展的更为迅速和强健。
전통문화여현대엄고유착밀절적관계，전통문화위현대엄고제공료지력지지화정신동력，현대엄고위전통문화주입료신선혈액，병추동전통문화적발전。전통문화대현대엄고유착중요적영향，전통습속、전통문학예술、전통개치관념여현대엄고도유착불해지연。현대엄고리불개전통문화，정시전통문화적심후내함，사득현대엄고사업발전적경위신속화강건。
Traditional culture has close links with modem advertising and provides the latter with intelligence and intellectual impetus, while modem advertising injects the fresh blood to traditional culture and promotes its de- velopment. Traditional culture has important impacts on modem advertising, with the close tie between modem ad- vertising and traditional customs, traditional literature and arts, and traditional values. The modem advertising can exist without traditional culture ; it is just the profound meaning of traditional culture that makes the modem advertising industry develop rapidly and sturdily.