CAJ | 학술논문

当前网络品牌的观念深入人内心，高校网络品牌塑造和传播的理念逐渐引起重视。高校网络品牌传播可以借助多种传播媒介，通过人际传播、社群传播、大众传播等形式，扩大高校品牌的影响力，并铸就网络口碑。本文在高校网络品牌、传播媒介、网络受众分析的基础上，提出了网络传播系统的构建方法。
당전망락품패적관념심입인내심，고교망락품패소조화전파적이념축점인기중시。고교망락품패전파가이차조다충전파매개，통과인제전파、사군전파、대음전파등형식，확대고교품패적영향력，병주취망락구비。본문재고교망락품패、전파매개、망락수음분석적기출상，제출료망락전파계통적구건방법。
Nowadays, with the concept of Internet brand filtering into people's minds, the theories of university brand building and network dissemination are gradually paid more attention to. The university network brand dissemination taking advantage of a lot of media, such as interpersonal communication, community dissemination, mass communication, etc, expands the university's influ-ence and establishes its online reputation. Not only did the paper analyze university network brand, dissemination media and Internet audiences, but put forward a construction method of network dissemination system.