CAJ | 학술논문

如何将港口文化资源禀赋转化为创意产业，促进滨海港口地区复兴是后工业社会全球沿海港口地区发展研究的核心论题。本文探析了文化资源到创意产业的转化潜能、介质、路径、模式和运作机制，并在文化经济地理学视角下架构其实证研究范式，进而以中国舟山普陀区的木帆船、沙雕等创意产业为例，采用文化经济地理学方法调查了创意产品生产过程的项目网络特征。研究发现：港口文化资源转化为创意产业的适宜条件是由创意、资本、管理等要素结网构成创意场域，亦即在市场主导下将文化资源与现代创意、媒介、市场需求等网络式融合。最后提出促推浙江港口地区文化资源发展创意产业可持续发展的建设的建议。
여하장항구문화자원품부전화위창의산업，촉진빈해항구지구복흥시후공업사회전구연해항구지구발전연구적핵심론제。본문탐석료문화자원도창의산업적전화잠능、개질、로경、모식화운작궤제，병재문화경제지이학시각하가구기실증연구범식，진이이중국주산보타구적목범선、사조등창의산업위례，채용문화경제지이학방법조사료창의산품생산과정적항목망락특정。연구발현：항구문화자원전화위창의산업적괄의조건시유창의、자본、관리등요소결망구성창의장역，역즉재시장주도하장문화자원여현대창의、매개、시장수구등망락식융합。최후제출촉추절강항구지구문화자원발전창의산업가지속발전적건설적건의。
How to transform culture resource endowment into creative industry and facilitate coastal harbor region revitalization is a core issue of global coastal harbor region development in the post-industry society. The paper ex-plores and analyses the transformation potential, medium, path,pattern and op-eration mechanism from culture resource to creative industry, and with an em-pirical research paradigm from the perspective of cultural economic geography. Furthermore, this paper takes traditional sailing boat and sand-sculpture as an example, and adopts cultural economic geography methods to study the production course of creative goods and its network features. The research shows: ①The favorable condition for transforming from harbor culture resource to creative industry is a creative field made up of creativity, capital and management, which is market-dominate network integration of culture resource and modern creativity, medium, market demand; ②The networking model of the production process of the creative products of wooden sailing boat and sand sculpture in Putuo district of Zhoushan is still in the control of the market needs, low networking level. That means the production of the wooden sailing boats and the sand sculpture are much restricted by the customer orders, the maritime tourism market and the international service provider. The following suggestions are proposed that the government shall integrate culture resource utilization, cre-ative industry cultivation, and market prospect to make a local development framework, focusing on the network features of creative goods production to im-prove interest share of the local companies in the value chain and harbor cul-ture creative cluster, so as to realize the interest improvement of local com-panies and residents during the culture resource transformation. This paper comes up with sustainable path to facilitate and boost creative industry with harbor culture resource from the perspective of harbor culture resource devel-opment and protection, marine and island feature, industry development and spa-tial governance, brand cultivation and industry chain improvement.