现代电信科技
現代電信科技
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MODERN SCIENCE & TECHNOLOGY OF TELECOMMUNICATIONS
2013年
11期
67-70
,共4页
移动通信%资费设计%定价策略%数据套餐
移動通信%資費設計%定價策略%數據套餐
이동통신%자비설계%정개책략%수거투찬
mobile communication%tariff design%pric-ing strategy%data plan
资费设计具有杠杆作用,是运营商撬动移动互联之门的重要抓手。本文通过分析欧美日等国通信运营商移动通信资费体系的现状和演进历史,发现移动通信资费体系演进呈现五大发展趋势。标杆运营商的发展经验对国内通信运营商在流量经营时代的资费设计具有较强借鉴意义。本文结合国内运营商资费实践,给出资费体系设计的对策建议。
資費設計具有槓桿作用,是運營商撬動移動互聯之門的重要抓手。本文通過分析歐美日等國通信運營商移動通信資費體繫的現狀和縯進歷史,髮現移動通信資費體繫縯進呈現五大髮展趨勢。標桿運營商的髮展經驗對國內通信運營商在流量經營時代的資費設計具有較彊藉鑒意義。本文結閤國內運營商資費實踐,給齣資費體繫設計的對策建議。
자비설계구유강간작용,시운영상효동이동호련지문적중요조수。본문통과분석구미일등국통신운영상이동통신자비체계적현상화연진역사,발현이동통신자비체계연진정현오대발전추세。표간운영상적발전경험대국내통신운영상재류량경영시대적자비설계구유교강차감의의。본문결합국내운영상자비실천,급출자비체계설계적대책건의。
Tariff design is very important for opera-tors. In this article, we analyzed the mobile commu-nication billing systems of representative operators in USA, Europe and Japan, and found five development trends. This experiences have strong influence on tariff design. Combined with the domestic operators pricing practice, we give suggestions concerning the design of Tariff system.