CAJ | 학술논문

以联合国新浪官方微博为例，抽取其涉华微博文本作为样本，总结其涉华“微传播”特征，并运用内容分析法与统计分析法，通过粉丝转发、评论、回复的状况，考察其关注重点与舆论倾向。研究发现，其关注重点与热点时事的关联性强，粉丝评论的衍生效应明显，官方微博与粉丝评论存在较大的态度反差，友好互动会引发反向认知并造成刻板印象。另外，肯定态度的官方微博对粉丝评论的积极回应有一定引导作用。
이연합국신랑관방미박위례，추취기섭화미박문본작위양본，총결기섭화“미전파”특정，병운용내용분석법여통계분석법，통과분사전발、평론、회복적상황，고찰기관주중점여여론경향。연구발현，기관주중점여열점시사적관련성강，분사평론적연생효응명현，관방미박여분사평론존재교대적태도반차，우호호동회인발반향인지병조성각판인상。령외，긍정태도적관방미박대분사평론적적겁회응유일정인도작용。
Taking the official Sina Weibo of the United Nations for example,this research selects the China-related Weibo text as a case and concludes its features. Through textual analysis and statistical analysis,as well as the fans forwarding,comments,reply status,the atten-tion focuses and the public opinion tendency of the United Nations are observed and studied. It is found that:the attention focuses have a strong connection with hot news,and the derivative effect of comments by fans is obvious. There is a big contrast between the attitude of United Nations official Weibo and its fans comments,and the friendly interaction may cause reversed cognition and stereotype impression. In addition,the affirmative attitude of official Weibo may encourage its fans to make positive comments.