CAJ | 학술논문

在人们随时随地随需获取信息成为可能的今天，作为“纯粹”广告媒介的户外广告再一次褪去信息传达的功用。户外广告应该是植入人们的生活轨迹的，轨迹为外，生活为内；户外广告应该是融入环境与外物的，更应该与人情景互动；户外广告应该是城市的装饰物，构成独特的风景；同时，户外广告还逐渐向着户外活动的方向发展。非信息，生活、情感、装饰、活动---是为户外广告的媒介特质。
재인문수시수지수수획취신식성위가능적금천，작위“순수”엄고매개적호외엄고재일차퇴거신식전체적공용。호외엄고응해시식입인문적생활궤적적，궤적위외，생활위내；호외엄고응해시융입배경여외물적，경응해여인정경호동；호외엄고응해시성시적장식물，구성독특적풍경；동시，호외엄고환축점향착호외활동적방향발전。비신식，생활、정감、장식、활동---시위호외엄고적매개특질。
Nowadays,“pure” outdoor advertising media are not the only way people get information. Outdoor advertising should be implanted in the trajectory of people's life. Outdoor advertising should be integrated into the environment and interact more with people. Outdoor advertising should be the city's decorations, constituting a unique landscape. Meanwhile, outdoor advertising has gradually developed toward the direction of outdoor activities. Non-information, life, emotion, decoration, activities are the main features of the outdoor advertising media.