CAJ | 학술논문

甬籍院士品牌传播是一项极其复杂的系统工程，树立甬籍院士品牌，打造院士名人效应，提升宁波城市站位，增强宁波综合竞争实力，是甬籍院士品牌传播的核心所在。明确传播主体，研究传播对象，精心组织传播内容，积极拓展传播途径，如抓好媒体宣传，组织活动宣传，善用事件宣传，构建社区宣传模式，用好网络宣传，依托场馆宣传，多地协同宣传，是甬籍院士品牌传播的取得良好效果的重要策略。
용적원사품패전파시일항겁기복잡적계통공정，수립용적원사품패，타조원사명인효응，제승저파성시참위，증강저파종합경쟁실력，시용적원사품패전파적핵심소재。명학전파주체，연구전파대상，정심조직전파내용，적겁탁전전파도경，여조호매체선전，조직활동선전，선용사건선전，구건사구선전모식，용호망락선전，의탁장관선전，다지협동선전，시용적원사품패전파적취득량호효과적중요책략。
Brand communication of Ningbo-born academicians is extremely complex system engineering. Establishing a brand of Ningbo-born academicians, creating academician celebrity, rising the place of Ningbo in city ranking and enhancing the comprehensive competitiveness of Ningbo are the core parts of brand communication of Ningbo-born academicians. This paper put forward some strategies to achieve a good result in the brand communication of Ningbo -born academicians , such as defining the communication subject, making study of the target audience, carefully organizing the content and actively expanding the channels of communication.