CAJ | 학술논문

提出将延伸售后服务保证外包于第三方物流，并构建了最优化模型。发现：在延伸售后服务市场中，应根据消费者价值采取不同的延伸售后保证策略；对制造商和第三方物流服务提供商的成本进行对比的结果表明，将延伸售后保证服务外包给第三方物流服务提供商可有效降低制造商的成本，同时可增强第三方物流服务提供商的综合竞争能力。最后探讨了延伸售后保证外包于第三方物流服务提供商的运作模式。
제출장연신수후복무보증외포우제삼방물류，병구건료최우화모형。발현：재연신수후복무시장중，응근거소비자개치채취불동적연신수후보증책략；대제조상화제삼방물류복무제공상적성본진행대비적결과표명，장연신수후보증복무외포급제삼방물류복무제공상가유효강저제조상적성본，동시가증강제삼방물류복무제공상적종합경쟁능력。최후탐토료연신수후보증외포우제삼방물류복무제공상적운작모식。
Based on the extend warranty theory,this paper analyzes after-sales service market by using the optimization model. The finding are as follows:the relative service supplier should provide different extended warranty strategies according to the consumer's value~via cost compari- son between manufacturers and third party logistics service providers,outsourcing extended warranty to the third party logistics service provider helps to not only reduce the manufacture's cost, but also improve to enhance the competitiveness of the third-party logistics service provider. Fi- nally,it discusses the operation mode of extended warranty outsourcing to third-party logistics.