CAJ | 학술논문

利用联合决策的博弈模型，针对是否存在信息泄漏，分两种情况对代工合约进行分析。结果发现：在存在信息泄漏的情况下，代工企业的“敲竹杠”行为会使品牌企业与代工企业无法建立长期、稳定的代工关系，此时品牌企业若采取“哑铃型”经营模式可能会出现经营失败。最后，从理论上阐明了建立长期、稳定的代工合约关系的条件，以及处于连续性生产行业的部分企业不能采用“哑铃型”经营模式的原因。
이용연합결책적박혁모형，침대시부존재신식설루，분량충정황대대공합약진행분석。결과발현：재존재신식설루적정황하，대공기업적“고죽강”행위회사품패기업여대공기업무법건립장기、은정적대공관계，차시품패기업약채취“아령형”경영모식가능회출현경영실패。최후，종이론상천명료건립장기、은정적대공합약관계적조건，이급처우련속성생산행업적부분기업불능채용“아령형”경영모식적원인。
By using the joint-decision game model, this paper analyzes the OEM contract under two cases that information leakage exists or not. The results show that the long-term stable relationship between the brand firm and the OEM firm don't form due to the rip-off behavior of the OEM firm when information leakage exists, and the dumbbell-shaped business model is not suit for the brand firm. The conclusion theoretically clarifies the condition to establish a long-term stable OEM contract relationship,and the reason why the dumbbell-shaped business mode is not suit for some firms in continuous production industry.