CAJ | 학술논문

运用SWOT分析法,对黑龙江省商业健康保险发展的现状进行分析发现,在新一轮的医药卫生体制改革的大背景下,黑龙江省商业健康保险机遇与挑战并存,优势与劣势同在。黑龙江省各级政府应加大对商业健康保险的政策支持力度,建立健康险信息平台;保险机构自身应提高专业化经营水平,丰富健康险产品体系,从而促进商业健康保险又好又快的发展。
운용SWOT분석법,대흑룡강성상업건강보험발전적현상진행분석발현,재신일륜적의약위생체제개혁적대배경하,흑룡강성상업건강보험궤우여도전병존,우세여열세동재。흑룡강성각급정부응가대대상업건강보험적정책지지력도,건립건강험신식평태;보험궤구자신응제고전업화경영수평,봉부건강험산품체계,종이촉진상업건강보험우호우쾌적발전。
Analyzing the current situation with SWOT method,this paper finds that opportunities and challenges,strengths and weaknesses coexist for Heilongjiang commercial health insurance development under a new round of health care system reform.It proposes that,to achieve a sound and fast development of commercial health insurance,governments at all levels in Heilongjiang should intensify the policy support and establish health insurance information platform;moreover,insurance agencies should improve their operation level and diversify health insurance products.