CAJ | 학술논문

网商创业已成为高校大学生时下流行的创业形式,但进货难、配送难、资金风险高、缺乏经验等问题却导致大学生网上创业的成功率偏低。通过设计基于实战平台的大学生网商创业模式,实施＂你不懂课堂教,你要货他提供、要配送他配送＂的解决方案,为大学生构建一个无风险网上创业的商务环境,并通过课堂教学与市场运营的无缝衔接,使大学生在实战中学习电子商务知识、掌握网店推广技术和技巧,提高创业能力。
망상창업이성위고교대학생시하류행적창업형식,단진화난、배송난、자금풍험고、결핍경험등문제각도치대학생망상창업적성공솔편저。통과설계기우실전평태적대학생망상창업모식,실시＂니불동과당교,니요화타제공、요배송타배송＂적해결방안,위대학생구건일개무풍험망상창업적상무배경,병통과과당교학여시장운영적무봉함접,사대학생재실전중학습전자상무지식、장악망점추엄기술화기교,제고창업능력。
Nowadays establishing a business as a E-Businessman has become a popular form of employment for the college students.However,duo to the problems such as difficult purchasing and delivering,capital risk and lack of experience,the success rate of students＇ online venture is very low.Based on the design of actual e-commerce platform and the implementation of the solution of ＂Learning from the classroom,solving the problems of purchasing and distributing＂,the article proposes to build a risk-free online entrepreneurial business environment for college students,and through the seamless connection of the class teaching and the marketing operations to make students learn the knowledge of e-commerce and grasp the skills and techniques to prompt their entrepreneurial capability.