CAJ | 학술논문

地市媒体占我国媒体总数的半壁江山，其公信力的提高，对我国社会和谐稳定及传媒事业发展均有十分重要的意义。文章通过对广东省惠州市的调查与分析，考察我国地市媒体公信力现状。发现惠州市媒体的公信力尚处在一个相对较低的水平，公信力得分中间值稍稍偏上，低于调查涉及的10家中央、省及香港媒体。测量指标分析显示，舆论监督的薄弱是制约惠州媒体公信力水平的重要因素。
지시매체점아국매체총수적반벽강산，기공신력적제고，대아국사회화해은정급전매사업발전균유십분중요적의의。문장통과대광동성혜주시적조사여분석，고찰아국지시매체공신력현상。발현혜주시매체적공신력상처재일개상대교저적수평，공신력득분중간치초초편상，저우조사섭급적10가중앙、성급향항매체。측량지표분석현시，여론감독적박약시제약혜주매체공신력수평적중요인소。
The number of local media consists 50 percent of Chinese media, so the improvement of the media credibility is of great im- portance to the harmonious stability of the society and the development of media. This article investigated and analyzed the media situa- tion of Huizbou City to inspect the media credibility of local cities in China. It shows that the media credibility of Huizhou is still in a low level, under the investigation involved other 10 media from central government, capital cities and Hongkong. The measure index a- nalysis shows that the poor supervision by public is the main reason restrictin~ the media credibility of Huizhou.