CAJ | 학술논문

红色旅游。具有资源类型的丰富性、开发背景的时代性、功能影响的综合性、组织行为的独特性、空间分布的历史性、时间周期的季节性等特点。本文鹰于红色旅游的资源吸引体系构建，对红色旅游市场特征进行了研究，认为红色旅游市场开发应采取一下策略：经营理念高尚化、品牌形象主题化、管理模式企业化、市场营销细分化、产业组织有序化、区域网络一体化。
홍색여유。구유자원류형적봉부성、개발배경적시대성、공능영향적종합성、조직행위적독특성、공간분포적역사성、시간주기적계절성등특점。본문응우홍색여유적자원흡인체계구건，대홍색여유시장특정진행료연구，인위홍색여유시장개발응채취일하책략：경영이념고상화、품패형상주제화、관리모식기업화、시장영소세분화、산업조직유서화、구역망락일체화。
The Red Tourism＇s resource type is rich, exploring background is timely, industry organization is dispersed, space position is historical, tourist cycle is seasonal. This article bases on the construction of red tourism resource attracting system,studied the characters of the Red Tourism＇s market, got the conclusion that The Red Tourism has mainly four fraclionized markets：the students market, the revolutionary offsprings market, the enterprises market and the masses market. In conclusion, this paper considers that we should take such actions to develop red tourism industry：advancing the management ideas, renewing the tourism image, taking effective management mode, fractionizing the market selling, ordering the industry organization,integrating the regional tourism networko