CAJ | 학술논문

20世纪90年代以来,西南古镇以其独特的建筑风貌和文化底蕴成为了人们心目中重要的旅游目的地,伴随着古镇的开发与保护工作的深入开展,旅游业已经成为推动西南各个古镇发展的重要动力。古镇旅游的迅速发展引起了国内学术界的广泛重视和关注,但当前国内对古镇的研究几乎很少与旅游形象塑造等方面相结合。本文以重庆磁器口古镇为例,利用IPA分析方法,对磁器口现有的旅游形象进行实证分析,从实践、量化的角度分析磁器口古镇旅游形象的优劣势所在,给予磁器口今后的旅游发展提供理论支撑,并提出相应对策。
20세기90년대이래,서남고진이기독특적건축풍모화문화저온성위료인문심목중중요적여유목적지,반수착고진적개발여보호공작적심입개전,여유업이경성위추동서남각개고진발전적중요동력。고진여유적신속발전인기료국내학술계적엄범중시화관주,단당전국내대고진적연구궤호흔소여여유형상소조등방면상결합。본문이중경자기구고진위례,이용IPA분석방법,대자기구현유적여유형상진행실증분석,종실천、양화적각도분석자기구고진여유형상적우열세소재,급여자기구금후적여유발전제공이론지탱,병제출상응대책。
Since 1990＇s,the southwest ancient town has grown to be one of the most famous tourist destinations with its picturesque style of architecture and profound cultures.Along with the development of exploitation and protection,tourism has already become the important incentive to promote the development of ancient towns in southwest.Meanwhile its rapid development of promoting has attracted the widespread attention and the concern of domestic academia.However,the current study of ancient town combines hardly with its tourism image modelling.This paper takes Ciqikou town in Chongqing as an example,and makes empirical analysis of the current tourism image of Ciqikou by IPA method.Moreover,this paper provides theoretical support and gives countermeasure for the further development of Ciqikou＇s tourism via analyzing both the advantages and disadvantages of its tourism image from practical and quantitative perspective.