CAJ | 학술논문

随着商品经济的发展，广告已经渗透到人们生活的方方面面，并在当代社会中发挥着重要的作用。它是一种劝说性或支配性的交际活动，通过各种语篇手段说服消费者选择所宣传的产品或服务。词语运用作为语法手段的一种，在广告语中得到了广泛的应用。对此，从广告语言词语运用的手段出发，揭示广告主是如何运用词语这一手段来提高广告的吸引力与说服力，使消费者购买产品或服务的。
수착상품경제적발전，엄고이경삼투도인문생활적방방면면，병재당대사회중발휘착중요적작용。타시일충권설성혹지배성적교제활동，통과각충어편수단설복소비자선택소선전적산품혹복무。사어운용작위어법수단적일충，재엄고어중득도료엄범적응용。대차，종엄고어언사어운용적수단출발，게시엄고주시여하운용사어저일수단래제고엄고적흡인력여설복력，사소비자구매산품혹복무적。
With the development of commodity economy, advertishing has penetrated into aspects of people＇ s lives, playing an important role in the society. It is a kind of persuading or dominant communication activity, through the various discourse means to convince consumers choose claimed products or services. By the means of grammar, words as a way to widely used in the AD. This paper from the advertising language reveals how to use the words that advertisers is a means to improve the attraction of convincing, making consumers to buy the products or the service.