CAJ | 학술논문

对于台湾的量贩业来说，便宜的售价是消费者衡量服务的重要指针，价格知觉为服务质量认知前因之一。另外服务质量不是一种对服务提供者的评估，而是依靠顾客对表现的认知的判断。台湾四家大型量贩店（大润发、家乐福、爱买吉安、台糖量贩）中，家乐福在服饰类有最低廉之价格；在居家类家电用品项目，大润发较其它三家便宜甚多；在购买五种商品后结帐时间秒数项目上，家乐福表现最差；在退货程序时间方面，台糖量贩店最快；四家大卖场室内冷气温度均偏强；在消防警报器数量及消防水栓数量方面，各卖场皆符合消防法规。
대우태만적량판업래설，편의적수개시소비자형량복무적중요지침，개격지각위복무질량인지전인지일。령외복무질량불시일충대복무제공자적평고，이시의고고객대표현적인지적판단。태만사가대형량판점（대윤발、가악복、애매길안、태당량판）중，가악복재복식류유최저렴지개격；재거가류가전용품항목，대윤발교기타삼가편의심다；재구매오충상품후결장시간초수항목상，가악복표현최차；재퇴화정서시간방면，태당량판점최쾌；사가대매장실내랭기온도균편강；재소방경보기수량급소방수전수량방면，각매장개부합소방법규。
For consumers, low price is an essential index to evaluate service quality in retailing industry. Percep- tion of price is one of the determinants of service quality. Therefore, in this research we deployed price investigation to observe price index which tests consumer＇s price perception. Service quality originates from consumers~ judgments, rather than evaluations of servers. In this research we figure out 14 evaluation items to evaluate service quality in retail chain stores. Data were collected from four retail chain stores in Taiwan： Rt-mart, Carrefour, Fe-geant, and Taisugar. The results reveals that price of clothes item in Carrefour is more competitive. The lowest prices of the household appli- ances are found in Rt-mart. Regarding the checking-out seconds, Carrefour has the worst performance. Besides,the return process of Taisugar is the most efficient. The temperature produced by air-conditioners in the four hypermarkets was relatively lower. In terms of fire extinguishing equipments, all hypermarkets complied with fire extinguishing laws and regulations. It is hoped that the research results can become significant reference indicators that future commercial services are pursuant to.